Royalties: An Open Letter to Authors

Through all my interactions with Publishers, I kept coming back to the royalties question.  

You know -- in the older, traditional model, the Publisher earned almost all of the royalties because they took the risk.  They invested in a book and put out the capital to get it to market.  The author provided the sweat equity and the labor to create the manuscript, but typically not any capital -- so authors traditionally received a small royalty payment (maybe 3 to 11% or thereabouts).  

Okay, fair enough.  We at Innovo offer Traditional Publishing too. With our traditional model, we take all the financial risk and fund all costs to publish the title.  We  pay the author an advance and traditional royalties. The Author makes no financial commitments in our traditional publishing model. We also offer a Cooperative Publishing in which we split the financial risk & royalties with the author.

But with our Independent self-publishing, print-on-demand model, where the author is taking the financial risk and providing the upfront capital to create the book, I had to ask myself why some self-publishing companies are still earning most of the royalties when they aren't taking the financial risk with Independent Self-Publishing.    

The answer, I concluded, is that most Independent self-publishers are continuing this practice because that's how it has always been done... and they like the revenue!  But I don't believe that's right with Independent self-publishing... and at Innovo, we've turned the Independent self-publishing model upside down.  


At Innovo, authors choosing our Independent self-publishing option earn 100% royalties on all 3rd-party retail sales such as those to bookstores, Amazon, and other retailers AND 100% royalties on  any direct-to-consumer sales. That's right! 100% Royalties!  


Why are we at Innovo Publishing giving independent self-publishers of Christian and wholesome books 100% royalties?  Because with this independent self-publishing model, we are providing a service and the author is paying for that service.  So then, doesn't it follow that the author should earn the royalties? I believe it does, and this represents one of Innovo's foundational principles for our Independent Self-Publishing options.   Sure, we do Traditional Publishing and Cooperative Publishing, too, and these are different models. But with Independent Publishing, our authors earn 100% royalties.  

A few other companies, even Christian companies, say they provide 100% royalties for Independent self-publishers when in reality they only provide 100% royalties on some of their book sales.  At Innovo, when we say 100%, we really mean it.  Self-Publishers get 100% royalties on every sale we make to their customers--whether it is through our network, our website, or anywhere else.

If you like our approach, I hope you will give Innovo the opportunity to work with you on your next Christian or wholesome publishing venture.

Bart Dahmer
Founder & CEO
Innovo Publishing, LLC

Have Questions? Email Us, Call Us at 1-888-546-2111, or Fax Us at 901-221-4055

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Innovo Publishing, LLC is a member in good standing of The Independent Book Publishers Association, The Association for Christian Retail, and The Collierville, TN Chamber of Commerce. Copyright 2017 Innovo Publishing LLC. All rights reserved.
Innovo Publishing LLC is a full-service Christian book publishing, Christian music publishing, and Christian video publishing company serving the Christian and wholesome markets. Innovo creates, distributes, and markets quality Christian books, Christian eBooks (Kindle ebooks, iPhone apps, iPad iBooks), Christian audiobooks (audio books; MP3 and CD), Christian music albums and titles (Christian gospel music and Christian worship music), and Christian videos through traditional and innovative publishing models and services. Innovo provides Christian book, music and video distribution, marketing, and automated book, music and video order fulfillment through a network of thousands of physical and online wholesalers, retailers, bookstores, music stores, schools, and libraries worldwide. Innovo provides a unique combination of traditional publishing, co-publishing, and independent self publishing arrangements that allow Christian authors, artists, and organizations to accomplish their personal, organizational, and philanthropic publishing goals. All Innovo books are professionally edited with custom-designed covers and interiors. Innovo can publish a Christian book in as little as 45 days, and we accept fiction and non fictions books, business books, and wholesome books for all Christian publishing genres. Among Christian book publishers, we provide unique benefits, including 100% royalties to our independently self published authors, who retain all rights to their work. Innovo Publishing provides a variety of Christian book marketing options for authors including 30-45 second video Previews, 1-1.5 min. video Features, and 2-3 min. video Premieres with distribution to multiple social media and video viewing sites.