Innovo Marketing Campaigns encompass a range of activities and strategies used to promote a product, service, or brand. It involves understanding our client's target audience, positioning, and the entire mix of product, price, place, and promotion. It utilizes a combination of paid and free mediums including organic social media, email marketing, SEO, events, public relations, and more.
In a saturated market with countless titles vying for attention, Innovo's strategic marketing services helps differentiate our author's titles, while connecting with their target Christian and wholesome audiences.
All of our Marketing Campaigns are custom designed to address specific needs, goals and price points of our authors & clients.
Innovo AdvertisingCampaigns are are a subset of marketing offerings. Advertising is designed to promote specific products & services using paid channels or mediums such as TV, radio, online ads, billboards, print ads, with ultimate aim of generating sale.
Typically, our Advertising Campaigns have a shorter-term focus, and are designed for specific durations or around certain events or promotions-- such as a book release, blog tour or speaking engagements.
All of our Advertising Campaigns are custom designed to address specific needs, goals and price points of our authors & clients--and coordinated with the broader Marketing Campaigns.
Innovo's Publicity Campaigns involve gaining attention and creating awareness through media exposure, often executed through press releases, media events, and interviews.
The primary purpose of our Publicity Campaigns is to build awareness and create a public perception (i.e., "trustworthy, valuable, faithful, etc." about a person/author, a brand, a product, an event, without directly persuading for a purchase.
Generally, Innovo's Publicity Campaigns do not use paid media placements, and instead rely on media outlets like newspapers, magazines, TV, radio, online influencers and bloggers, and online news sites to carry the message.