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Through all my interactions with Publishers, I kept coming back to the royalties question.
You know--in the older, traditional model, the Publisher earned almost all of the royalties because they took the risk. They invested in a book and put out the capital to get it to market. The author provided the sweat equity and the labor to create the manuscript, but typically not any capital--so authors traditionally received a small royalty payment (maybe 3 to 11% or thereabouts).
Royalties--An Open Letter to Authors
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Copyright © 2008-2009 Innovo Publishing, LLC. All rights reserved.
Innovo Publishing LLC is a Christian-based, self publishing services company, serving the Christian self publishing and wholesome markets. We create, distribute and market hardback & paperback books, eBooks and audiobooks (audio books) for Christian self publishers and provide automated order fulfillment through a network of about 30,000 wholesalers and retailers. We can publish a book in as little as 45 days, and we accept fiction and non fictions books, business books, and wholesome books for all publishing genres. Among Christian book publishers, we provide unique benefits, including 100% royalties to our authors, who retain all rights to their work.
If you like this approach, I hope you will give Innovo the opportunity to work with you on your next Christian or wholesome self publishing venture.
Sincerely,
Founder & CEO
Innovo Publishing, LLC
A few other companies, even Christian company's, say they provide 100% royalties when in reality they only provide 100% royalties on some of their book sales. At Innovo, when we say 100%, we really mean it. Self Publishers get 100% royalties on every sale we make to their customers--whether it is through our network, our website or anywhere else.
Okay, fair enough. But in today's self-publishing, print on demand world where the author is providing the upfront capital to create the book, I had to ask myself why self publishing companies are still earning most of the royalties when they aren't taking the financial risk.
The answer, I concluded, is that most self publishers are continuing this practice because that's how it has always been done... and they like the revenue! But I don't believe that's right in today's environment... and at Innovo Publishing, we've turned this model upside down.
At Innovo, authors earn 100% Royalties on all 3rd party retail sales such as those to bookstores, Amazon, and other retailers AND 100% Royalties on any direct to consumer sales. That's right! 100% Royalties!
Why are we at Innovo Publishing giving self publishers of Christian and wholesome books 100% royalties? Because at Innovo we are providing a service and the author is paying for that service. So then, doesn't it follow that the author should earn the royalties? I believe it does, and this represents one of Innovo's foundational principles.
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