Welcome To Innovo's Learning Center
Step 4: Marketing, Advertising & Selling Your Christian Book.
Congratulations--you've come a long way. You've learned about honing your writing skills, discovered the "INs & Outs" of the Christian & wholesome self publishing industry, expanded your knowledge about selecting a publisher and publishing your book--and now in this final stage, we are going to focus on how to Market, Advertise and Sell your book, ebook or audio book.
Here's the main point: Every Christian self publisher needs to have a plan for marketing, advertising and selling his or her self published Christian book. This is essential and is often the largest obstacle self publishers face compared to traditional publishing. Ouch! But it's true. Even with the best Christian or wholesome book and an outstanding message--your Christian book will not sell as well as it otherwise could without a plan to let the world know about your book.
In this section of Innovo's Learning Center, we will share several key considerations for Christian book marketing, advertising and selling your self published book. So take a look around and enjoy the information--and stop by often as we are constantly adding new information. We at Innovo Publishing wish you the very best in your Christian book publishing endeavors, and we would enjoy hearing from you about how this information has helped you on your journey toward Christian self publishing.
Resources For Marketing, Advertising & Selling Your Self Published Christian Book
(Strategies, Tips, Ideas and Services...)
Bringing Your Ideas to LIFE.
Call: 1-888-546-2111
iTunes ®
Fax: 1-901-221-4055
Click an Icon or Use the Quick Links Below to Learn & Explore... learn how to self publish Hardback & Paperback Books, eBooks (Kindle, iPhone, iPad, Adobe) & Audio Books!
Feedback Please: We'd enjoy your feedback on this site, including suggestions for making this area more useful for all self publishing authors. Want to contribute a guest article or information? Please send your comments and suggestions to info@innovopublishing.com
Book Signings & Speaking Engagements: Book signings and speaking engagements remain at the core of the self publisher's marketing and advertising strategy. Bookstores are often eager to host a local author's book signing events. Likewise conference managers are always on the lookout for experts who can participate in round table discussions, workshops or give a talk on the topic at hand.
Innovo provides highly discounted author orders to support our authors in books signings and conferences. Our hardback and paperback books and our audio books can be printed or manufactured on demand and drop shipped to a location of the author's choice. Because we provide 100% royalties, Innovo authors can sell directly to customers in these forums and keep 100% of the profit. Rush orders and large quantities are no issue.
Press Releases: Newswire Press Releases are a must for strong PR campaigns. A well written press release is a perfect vehicle for announcing to the world the availability of your Christian or wholesome book, eBook or audio book. And the benefits of getting the word out are many--especially if other interested parties pick up the story. So spend the time necessary to craft your tag lines well for maximum benefit.
At Innovo, we craft professional press releases that are distributed to popular newswire sources including Google News, MSN News, Ask News, Yahoo Search, Topix and thousands of journalists. We will include search engine optimization target categories (a key benefit to ensure your target market hears the news). We can even include up to a 2 minute video. You can post this same video on YouTube and other video feed sites. This is great way to generate PR for your book.
Social Media & Book Video Trailers: Social web sites like Facebook, Twitter and YouTube are simply exploding in popularity and users. Why should you care? Because thousands of people are on the sites every day which means this may represent a great Christian book marketing opportunity for your book. Every self published author should include social media strategies to let people know about your Christian book--at a minimum setting up accounts, Group Pages or Fan Pages (or equivalent) on these sites.
At Innovo we offer custom consulting services to walk you through options for social media and Christian book marketing support. Innovo also creates custom "Video Trailers". These are professional digital video clips about your book--complete with professional voiceover talent and music. The book video trailers come with distribution services that allow us to post your Christian book video on YouTube, Christian Book Release, FaceBook and many other sites (including your own) to generate interest and sells for your book. In fact, Innovo's distribution services place your video on sites that report hundreds of thousands of visitors every day. Book Video Trailers are a very important Christian book marketing tool that allows you to compete against the majors who use similar marketing strategies.
On-line Advertising: Advertising your book on-line can be a powerful marketing technique. Millions of potential customers buy books on line and many of them would be happy to buy yours if they just knew about your book... enter on-line advertising. On-line advertising comes in many forms. Perhaps the best known is "click through" ad campaigns with Google, Yahoo, or MSN. These companies allow individuals and companies to set up ad campaigns, with custom and targeted ads appearing in search results. The ads are triggered by "key words" typed in by users--so it is essential to understand and manage the right key words for an effective book campaign. Ads can run for as little as a few cents a click to many dollars a click, so it is important to know how to set these up for maximum effectiveness.
Innovo offers a variety of options for establishing and managing on-line ad campaigns for Innovo authors. In addition, we offer our authors the opportunity to participate in Google's on-line book search program. This program essentially provides a means for people to find Innovo Author's books on-line and then read an excerpt before buying the book. It also provides links to on-line stores where our author's books can be purchased. What a fantastic way to market and sell your book.
Your-Book.com: Author web sites are a must in today's Christian and wholesome self publishing world. Every author needs a landing page for their fans and potential customers. Serious marketing plans nearly always include a web site based on the author's name or book title. You can post excerpts from your ebook or audio book there, along with audio clips, video clips or "book trailers." Fans love a place to learn more.
Innovo offers services to set up and host a dedicated web page for Innovo authors ("Your-book's name".com or similar) and create a Web page for your book that includes your cover image, book blurb, author bio, and publisher information. In addition, Innovo will provide a free on-line review of Chapter 1 of your book, and create prominent links to pages from which your book may be purchased. You can use your book's URL/web page in your marketing and advertising campaigns. This is a great hook to increase sales.
Business Cards, Flyers & Posters: Traditional media like business cards, post cards and posters continue to be staples of the local marketing campaign. They are easy to use (you can drop them off at any place you travel to) and most local establishments are happy to help out one of their local authors. They are also a must have for book signings and author speaking engagements.
Innovo offers a variety of high quality specialty services with your book's cover on them--ranging from business cards and posters to coffee mugs and t-shirts.
Independent Book Reviews: An independent book review or critique can provide the edge you need to make bigger sales. Have you ever noticed all the praise and endorsements on the back cover blurb of a best seller? They're always there and they make a difference.
A good review is worth its weight in gold, as it were. The more independent the review and the more well known the reviewer the better (but every review and good quote helps). You should post every good review you have--on your book, web site, social media site and any other place you can place it.
At Innovo, we've invested in reviews for our authors. We offer both free and paid critiques. We also offer paid reviews of your self published Christian book through major industry players such as Clarion, and Kirkus--industry icons for reviews. You may use these review as part of your self publishing marketing, advertising and sells campaign with excerpts included in your Christian or wholesome book or web site.
Journey With Innovo Through The World Of Christian Book Publishing, Christian Self Publishing & Christian Book Marketing!
Copyright © 2008-2010 Innovo Publishing, LLC. All rights reserved.
Innovo Publishing, LLC is a Christian-based, full-service Christian book publishing company, serving the Christian & wholesome markets. Innovo creates, distributes & markets hardback & paperback books, eBooks (Kindle and Adobe), MP3 & CD audiobooks (audio books) and iPhone & iPad iBooks for Christian self publishers and provides automated order fulfillment through a network of about 30,000 wholesalers and retailers. All Innovo books are professionally edited with custom-designed covers and interiors. Innovo can publish a Christian book in as little as 45 days, and accepts fiction & non-fiction books, business books, & wholesome books for all publishing genres. Among Christian book publishers, Innovo provides unique benefits, including 100% royalties to our authors, who retain all rights to their work.
Innovo Publishing provides a variety of Christian book marketing options for authors including 30-45 second video Previews, 1-1.5 min. video Features, and 2-3 min. video Premieres with distribution to multiple social media and video viewing sites.
Welcome to Innovo's Christian Book Publishing Learning Center